Posts Tagged aim
The Holiday of a Lifetime
Posted by Malcolm in Uncategorized on March 15, 2012
What does The holiday of a lifetime mean to you? for many it would be a trip to Australia taking in Ayres Rock, the Great Barrier Reef and Sydney Opera House, escaping to an unspoilt tropical island such as Bora Bora, or a fun-filled trip to the US, but for me personally, the holiday of a lifetime would include all of the above
The world is one big, beautiful place and it has never been more accessible than it is today. Round the world flights, cruises and train rides allow us to visit those places that we could previously only dream of, and with long-haul flights cheaper than ever before, we can all afford to take that trip of a lifetime.
In our aim to share experiential travel with others, we are constantly on the lookout for exciting new routes, and in our mission to create the holiday of a lifetime; we came up with a tour that we know is going to tickle the taste buds of those looking for something extra special.
Starting in the entertainment capital of the world, our holiday of a lifetime begins in Las Vegas, Nevada where one can wine, dine, gamble, party, sunbathe, swim and relax, and do it all in one day a vibrant city of luxury hotels, great shopping and amazing shows, Las Vegas is a place where you can do as little or as much as you like, and it is a great place to begin your unforgettable journey.
From Las Vegas we fly directly to Hawaii where you start to unwind and enjoy the beauty of Honolulu beach, the friendly people and wonderful seafood. After two nights in this tropical paradise, you will be in the holiday mood and ready for you next adventure, an 18-night cruise across the Pacific Ocean
A magnificent cruise stopping at exotic destinations such as Tahiti, Bora Bora and Moorea, this is for anyone who enjoys fine dining, sunning themselves by the pool, working out in the gym, pampering at the spa, meeting new people and viewing some of the greatest shows as sea.
Stopping at both the north and south islands of new Zealand before arriving at the final port of call – Sydney, Australia, this holiday of a lifetime takes you around the world and you will have visited some breathtaking sights along the way.
After a stopover in Sydney you can simply choose to return home or fly to another destination, the world, as they say, is your oyster
So take that holiday of lifetime this year, and cross one more item off your bucket list
Flash Sale Emails Have Doubled the Increase in Transaction Rates Compared With Other Offers
Posted by Malcolm in Uncategorized on September 25, 2011
NEW YORK, Sept. 22, 2011 /PRNewswire via COMTEX/ –Experian® CheetahMail®, a unit of Experian Marketing Services and the leading global technology services provider of integrated email, social, mobile and display marketing, today announced the release of its latest analysis illustrating how flash sale emails significantly outperform other types of offers in campaigns. The study provides marketers with a thorough understanding of trends surrounding Flash Sale email marketing along with tactical advice they can apply to their programs.
Email is a key traffic driver for advertising Flash Sales and represents 18 percent of the referrals to flash sales Websites — higher than social (13 percent) and search (11 percent) according to Experian Hitwise data. Some of the key trends and best practices outlined in the study include:
Three-hour Flash Sales have the best transaction-to-click rates, which are 59 percent higher, as well as the highest transaction rates (.14 percent)
U.S. visits to Flash Sales Websites(1) increased 59 percent in August 2011 versus August 2010, according to Experian Hitwise
Transaction rates are 23 percent higher for evening Flash Sales compared with lunchtime sales, and revenue per email is 30 percent higher in the evening
Seventy-four percent of mailers have higher transaction-to-click rates and 67 percent have higher transaction rates on their Flash Sales compared with their yearly rate
“The aim of this study is to provide our clients with actionable data they can use to develop more compelling and response-driven email campaigns this holiday season and beyond,” said Rachel Bergman, general manager and senior vice president, Experian CheetahMail. “Continuous and calculated program optimization is crucial to maximizing ROI. it is our job to help clients get the very most out of each communication they have with their subscribers.”
To discover the aforementioned trends and strategies pertaining to Flash Sale email marketing, Experian CheetahMail’s Strategic Services team analyzed the performance of flash sales compared with bulk promotional campaigns from January 2010 through February 2011. for the purposes of this study, flash sales were defined as sales lasting less than 24 hours.
To download a copy of the study, top 5 Flash Sale Tips, please visit experian.com/flashsalereport.
(1) Based on Experian Hitwise custom category of 62 Flash Sales websites
About Experian CheetahMail
Experian CheetahMail is the trusted service provider of email marketing and customer intelligence technologies for top enterprises worldwide. with the industry’s largest client services teams, feature-rich email technology and a broad range of data management options, Experian CheetahMail enables clients to build data-driven, relevant relationships with their customers. Servicing the world’s most recognizable brands, Experian CheetahMail’s globally diverse client base includes Carnival Cruise Lines, Chicos, Neiman Marcus and Wyndham Hotels. Experian CheetahMail, a business unit of Experian /quotes/zigman/427662 UK:EXPN +0.22% , was founded in 1998 and is headquartered in New York City, with offices in Los Angeles, San Francisco, London, Dublin, Amsterdam, Paris, Barcelona, Sydney, Auckland, Singapore, Hong Kong, Madrid, Beijing, Melbourne and Brazil. for more information, please visit http://www.cheetahmail.com or email info@cheetahmail.com.
About Experian Marketing Services
Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. it is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.
Experian is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2011 was US$4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and Sao Paulo, Brazil.
for more information, visit http://www.experianplc.com .
Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.
SOURCE Experian CheetahMail
Copyright (C) 2011 PR Newswire. All rights reserved
Flash Sale Emails Have Doubled the Increase in Transaction Rates Compared With Other Offers
NZ apprentice rides Randwick treble
Posted by Malcolm in Uncategorized on May 28, 2011
Homesickness may not be too much of a problem for apprentice Jason Collett after he made Randwick his own on Saturday with a winning treble.
The 20-year-old New Zealand rider is one third of the way through a three-month loan to leading Sydney trainer Chris Waller and admitted he had found it a big adjustment at first.
“I was a bit homesick at first away from my family and friends,” Collett said.
“It took me a while to find my feet and it was a bit intimidating.
“But I’m settling in now.”
Two of Collett’s winners, Foreteller and The Verminator, were for Waller who has a big opinion of his new protege.
“He is a great kid and has a huge career ahead of him,” Waller said.
“He rides really well and is also a thinker in a race.
“His ride on The Verminator was great.”
Foreteller is one of a legion of horses Waller has bought in Europe and added his name to the long list of winners.
Waller believes he has the potential to be a genuine spring carnival horse and will aim high later this year.
The first of Collett’s winners came on Yulalona for the Darley team prepared by Peter Snowden, Waller’s main rival for the trainers’ premiership.
Snowden was in Brisbane overseeing Beaded’s successful raid on the Group One Doomben 10,000.
Sydney foreman Brad Widdup was another to praise Collett’s ability.
“It was a great ride. I haven’t had much to do with Jason and didn’t know him very well but he was very patient which is what we wanted,” he said.
Fellow apprentice Chad Schofield added his name to the Saturday winners’ list for the first time on Kimberley Kid for his master David Payne.
Although the youngsters rode half the program there were still spoils for a couple of veterans in Rod Quinn and the evergreen Robert Thompson.
Quinn steered the Guy Walter-trained Brightest to victory while Thompson, who holds the record for the most wins in Australia, guided Jest Crewsin’ to win the 1100m open handicap.
Showing all his skills, Thompson brought the Jan Bowen-trained Jest Crewsin’ from back in the field to claim a short head win over Unanimously.
“He was really suited by the speed and hit the line good,” Thompson said.
“It took me a couple of strides longer to get the whip through to my right hand than it used to but I got there.”
<a href="http://www.bloodstock.com.au/news/story.php?id=19515tag:news.google.com,2005:cluster=http://www.bloodstock.com.au/news/story.php?id=19515Sat, 28 May 2011 07:53:39 GMT 00:00″>NZ apprentice rides Randwick treble
303 Sydney wins Think Brick Australia
Posted by Malcolm in Uncategorized on April 30, 2011
Think Brick Australia, which represents Australian brick and paver manufacturers, has hired 303 Sydney as its creative agency.
Think Brick Australia, the body that represents Australia’s clay brick and paver manufacturers, has appointed 303 to promote the advantages of building with brick over other materials to the consumer.
“Think Brick aim’s to inspire contemporary brick architecture and building design in all areas of the built environment. Think Brick wants to ensure that clay brick is the pre-eminent building material by leading architects, developers, builders and property owners,” continued Elizabeth McIntyre, “The campaign 303 presented will deliver these objectives for us.”
“We are delighted to have been appointed to the Think Brick business. it represents a great opportunity for us to create a significant campaign for the brick industry on and off line,” said Nick Cleaver CEO of 303 Agency.
The advertising campaign will commence in July 2011 and will focus on print and outdoor media with a strong online component.
In Australia, the brick industry is worth $2.8 billion to the economy and creates employment for 30,000 people nationwide in the manufacturing and installation of its product.